Display stand



March 2, 1943. M 5 m HAL 2,312,594

' n1 LAY STAN Filed Sept. 9, 1940 3 Sheets-Sheet l March 2, 1943. M. A.SMITH EI'AL DISPLAY STAND Filed Sept. 9, 1940 s Sheets- Sheet 2 5fizverzf ors' COX.

March 2, 1943.

M. A. SMITH EFAL DISPLAY STAND Filed Sept. 9, 1940 3 Sheets-Sheet 3fizz/evzzf'd 072, 577211 93 and Patented Mar. 2, 1943 UNITED STATESPATENT OFFICE DISPLAY STAND Application September 9, 1940, SerialNoesassz 6 Claims (Cl. 211 -72) fI-his invention relates to improvementsin display stand and more particularly to a display stand of paper boardconstruction and of relatively large size for displaying for sale anassortment of packaged or other merchandise.

The main objects of the invention are to pro.- vide a paper boarddisplaystand of. the character indicated wherein there is, providedmeans for displaying a plurality of differently sized,

colored or otherwise difierentiated lots of merchandise, especially whenthe same is in packaged form and all of the packages are the same sizeand shape; to provide a display stand of the character indicated whichmay be completely fabricated by a carton manufacturer and readily set;up by the dealer without the use of adhesives, staples or otherindependent fastening devices; to provide a display stand which,although 'of substantial size when set up, may

becollapsed to fiat form of such size that it may be convenientlyhandled either in respect ofstorage or shipment; to provide a paperboard display stand of the character indicated, which when set up, willbe strong, rigid and durable so a's to adequately Withstand the handlingand 2 'fOther objects and advantages of the invention will be understoodby reference to the following specification and accompanying drawings (3sheets) wherein there is illustrated a paper board display standembodying a selected form of the 3 invention. the drawings, Figure 1 isa perspective of the display stand inset up condition, one partitionelement being omitted and a display panel being only partially 40 shown;

Figure 2 is a perspective of a partition element; 2

Figure 3 is a section on the line 3-3 of Figure, 1;

Figure 4 is a top plan; I Figure 5 is a fragmentary perspectiveillustrating certain details of construction and a partially collapsedcondition of the structure;

figures 8 and 9 are pl ns of blanks forming: certain elements of thestructure; and 55 provided for this purpose.

Figure 10 is a plan of a composite blank forming the main bodyof thestructure.

Referring now-to the; drawings, the display standillustrated; comprisesa relatively low front wall I 2, a substantially highererear wall l3,inter- Venlng' partitions l4 and I5; side walls l6 and I1, andintervening partitions such as indicated at 18., A suitable bottomstructure is alsoprovided for the various compartments formed by thevarious walls and partitions referred to and, by reference toFigirreg3,;it will be seen that the bottoms which are designated l9 areprogressively steppedup: toward the back of the display stand so thatthe merchandise in the rearwardly disposed compartments will havesubstantial portions thereof extended above the merchandise in theforward compartment so as to be, at least,partially visible;;; 1 I {Themain body-of the display stand is formed from a composite blank such asillustrated in Figure 10, the same embodying a blank designated 20 andanother one designated 2|, the two being-adhesively or otherwisesuitably united as indicated at 22, suitable flap portions being Theblank section 2!) is suitably scored, and slitted to form the front,rear, andside walls and portions of the partitions l4 and I5 andtheblank 21 is suitably of slitting- 23, which extends from one free edgeof the panel up to. a fold line 24 and is then continued in therform ofafold line 25. The 5 fold line 24 extends from said line of slitting.

23 to the adjacent free edge of the blank. Parallel with the ,foldxline24. are other foldv lines 26, 21; and 28 and; parallel with the mainbody of the slit 23 is another fold line 29. The blank section 20is-first folded by bending the flap section 30, disposed: outwardly: ofthe fold line 26 to approximately .right angular relation to:

the, panel 31 which isidefined by the fold lines 24, and 26s andthelcontiguous free edge-of the blank. 1Thereafteri'the' panel 32 whichis defined ,by thexfold lines 24, 21, the curved por tionc3.3. of the?line of slitting and the contiguous free edge of the blank 20-is foldedto-right angu- .lar relation t0'thepane1-3I in the same direction Figure6 is a top plan showing the structure that theifiaptfl Was' folded; Thepanel 34 which 15 defined by the fold lines 21 and 28, the-slittin 23;and the fold line 2 9a'n'd adjacent;-free-edge"- of the blank isthenfolded on-thegfpldline -2f1" intov parallel 1 relation to the panel-3 I; The panel portion 35 which is defined by the fold line 28,

curved portion 33 of the slitting 23 and the adjacent free edge portionsof the blank, is then folded into parallel relation to the panel 32 inwhich position it will overlap the fiap 3D to which it is preferablyadhesively attached. The narrow flap 3'! which is disposed outwardly ofthe fold line 29 may be folded inwardly from the panel 34 as best shownin Figure 3.

The panel sections 3|, 32, 34 and 35 thus form a tubular compartmentwhich constitutes the rearmost transverse compartment of the displaystand.

ting 39 which is, in the main, parallel to thescore line 25 andtransverse score lines 49 and Al Another panel portion 38 of the blanksection panel section 64, the same being extended by a relatively narrowflap part 65 which is foldable relative to the panel 54 on a fold line66. Said flap 65 is adhesively secured as previously indicated at 22 toa marginal portion of the blank member 2|. Joining of the two blankportions 29 and 2 I, as mentioned, although not necessary, is preferredin that it simplifies the handling of this construction and makes italmost impossible to improperly set up the construction. Said blanksection 2| comprises panel sections 61, 68,

,59, 10, ll, 12, 13 and 14, respectively, separated ZOmeach other byintervening scoring or other 28 is defined by the score line 25, a lineof -slitwhich constitute, in effect, continuations of the; score lines26 and 24 respectively. .Said panel as is folded downwardly along thefold line 25 into face to face relation to the panel 3| (see Figure 3)so that said panels 3| and38 together constitutea two-ply wall.'Th'er'eafter 'anjend flap 42 formedat the free end of'the panel :38 isfolded forwardly into substantially right angular relation to the panel38. A side wall'fo'rming panel43, defined by the curved portion 33 ofthe lineof slitting, another inclined or angularly disposed line 'Ofslitting 44, the fold 1rne 4| and a foldline '45 (which is in efiect acontinuation of the fold line 21) isthe'n' folded {forwardly into rightangular relation to the panel 38. A further panel 46 defined by theslitting 23', a line or scoring 4'! which is substantially parallel tothe slitting 23, the scoring 45 and acorresponding line of scoring '48atthe other end of the panel 46"is then folded on the fold line 45 intosubstantially parallel relation to the panel 38. The end panel 49,define'd by the curved portion "36 of the slitting, anotherangularly'disposed line of slitting 58, the fold line 48 and theadjacent end of the blank" is then folded irearwardly and adhesively orothfe'rwise joined to the forwardly extending flap' portion 42. Thepanels 43, '46 and 49, to-' ge'ther'with the panel 38 form anothertubular compartment playstand'. v

A panel 5| defined by the fold line 41, end fold lines 52'ar 1d 53'(which are in effect continua tions of the fold lines and 48'respectively) alndthe free edge 54'of the blank is then folded upwardlyon the fold line 4! into face to racerslationito the panel 45.Thereafter an end panel 55defined by the slitting 50, the fold line 53and the"adjacent free edge of the blank'isfolded forwardly from thepanel 5| on the fold line 53. Similarly, a panel 55 defined by'theslitting 44, the fold line 52, a fold line 5'| and the adjacent freeedge of the blank is folded forwardly on the fold line52 intosubstantially parallel relation to the p'anel'55.

A panel .58 defined by the slitting 39, the fold line 5l,a fold line 59and'a foldlinefifl is then folded on the fold line '51into' 'parallelrelation to the panel 5|. 'An end fiap'BI is' then folded i rearwardlyinto overlapping relation'to theside panel 55 and suitably joinedthereto thereby to effect the formation of a third transversely e'xtending compartment within the walls formedby the panels 5|, 55,56 and58'. A'line of scoring; 62 is provided in'the panel 58 to form a flap 63between such line of scoring and the slitting 39. Such flap 6 3 isfolded inwardly from the wall 58 into approximately parallel relation tothe previously mentioned flap 3'! (see Figure 3).

Extending beyond the fold line 59 is a further suitable fold lines asindicated. For a purpose which willpresently appear, slitting isprovided asindicatedat J5 to form short tongues 16 integral withv the.panel '14.

The blanksection 2| is folded into assembled relation to the tubularbody structure already described by first folding the panel section 64downwardly and inwardly on the fold line 59; then folding the panel 61and flap 65 on the fold line 66 into bot'tdiii forming 'p'dsi'tio'ri'forthe front compartment of the structure," and folding the panel 68upwardly from the bottom panel 6'1. The panel'69'i's thenfcl'ded'dowhwardly around the upper edge of the two-ply wall comprisingpanel sections 45 and 5 l'. The p'an'el'flfl is folded rearwardlyacrossthe bottomof the intermediate compartment and the panel H upwardlyin face tofacerelationtothe two-ply partition wall comprising the panelportions-3l and 38. The panel 12 is then folded downwardly around theupper edge of said la'st mentioned two-ply partition wall, the panel 13're'arwardly' across the rear compartment .to form the bottom wallthereof and the panel 14Iislthe'ii folded upwardly adjacent thebackwall34 of the display stand. The ears or tongues 16 are inserted throughopenings indicated at .11 provided in'said back wall 34 so as to supportthe rearward edge .of the bottom forming panel 13 iri.th'e.de'sire'dposition.

The partitions .l8 which extend from front to rearof thestructureareformedfromblanks such sil us r ted nfieu fi the same eingfo l on acentrallydisposedfold.line18 so as to form a two-p m mbe wi a moot l eduppe edge, such two ply member being provided with suitableslotsindicated at J9 and and at its rear -With 3 9 395 1 1 par t on m m e '8th s fo e i a see ated wit the m b d of h st iqt t' wearin i rea to ue 1projected through suit able openings such as indicatedjat 82 providedjnthe rear wall forrthat pur; pose and being seated in slots or notchessuch as 'indicated'a't as and 84 provided inthe tansversely extendingpartitions. As .best shown-in Figure 3, the partition members ,8'Iare ofisuc h size and form t at the lower ends of the sections thereof onjfdpcsite' sides or the slots '19 andfeo rest on the'bottoms of therespective compartments. The slots 83 are formed by providing slots 83ain the blank section 2| and slots 83b intlfe.

blank section 29, such slots registering when the structure isassembledas described. The slots 84 are formed by providing slots 84a in theblank section 2 I, slots 84b in the panel 45 and slots 8,4,0 in'tl ie'pa el 51; all bf which register with been other when the structure isassembled as he scribed, 1 Q... a;

A'fu'ither panel for containing printe-d,,ill ustrative, advertising orother matter is in the form T Ora" blank 85 as shown in Figures; s'uhblankbeing provided at its lower edgewith a serisjof slots 85. The panel85 adapted t'o be inserted forming structure, the slots 86 being adaptedto.

fit around the ears 8|.

7 The main body structure of the device comprising the blanks 29 and 2|is initially fabricated to the three compartment tubular structuredescribed, the flaps 30, 42 and GI being permanently united to theadjacent side wall portions. In this condition, the body structure maybe collapsed to flat condition by folding as illustrated in Figure 6,the bottom forming structure being then extended outwardly. The bottomstructure is of course capable of being folded to a smaller area alongany of the numerous fold lines provided therein and it will beunderstood that when the tubular body part is collapsed as shown inFigure 6, the bottom forming blank will be folded upon itself and intooverlying relation to the collapsed tubular structure. The partitions l8and the panel 85 being in the form of fiat elements may readily bepackaged in face to face relation with the collapsed body and bottomstructure so as to form a relatively thin package containing thecollapsed or knocked down display stand. As best shown in Figure 3, thearrangement is preferably such that the compartments are inclinedrearwardly and upwardly for most advantageously displaying themerchandise deposited in the compartments.

One practical embodiment of this structure measures approximately twentyinches across the front and sixteen inches from front to back while therear wall is approximately fifteen inches in height and the front wallapproximately four inches in height. These dimensions are referred tomerely to indicate the general proportions of one practical embodimentof the device and it will of course be understood that the constructionmay be embodied in display stands of either larger or smaller sizes.

The two-ply transverse partition wall structure comprising the panelsections 3 I38, 46-5l, and 64-58 add considerably to the rigidity of thestructure and this is further reenforced by the folding of the bottomforming structure around the intermediate transverse partitions so as toform the latter into four-ply walls as shown in Figure 3. Theinterlocking of the inclined partitions I8l8 with the intermediatetransverse partitions and the interfitting relation of the said front torear partitions wih the respective compartments supplies a high degreeof rigidity to the structure so that there is no material tendency forthe structure to collapse under its inherent folding or unfoldingforces. As indicated, the ears 8| for anchoring the rearward ends of thepartitions l8 are preferably of a headed form requirin forcefulprojection through the respective openings 82 so that the normaltendency for the paper board material of which the device is made toresume its normal position will tend to expand the ears 8| and tocontract the openings 82 to automatically anchor said rearward ends inoperative position.

As shown in Figure 6, collapsing of the body of the structure involveslateral shifting of the transverse walls and partitions; wherefore itwill be understood that the partitions I8, because of their foldedconstruction, are especially effective to maintain the body structure inset up condition.

Changes in the described construction may be made without departing fromthe spirit of the mined by reference to the following claims.

1. Ina paper board display stand of the class described, a tubular bodyhaving integrally connected front, back and side walls and a pair of twoply partitions integrally connected to said body and extending betweensaid side walls, the plies of one of said partitions being foldablyconnected along the top edge thereof and the plies of the otherpartition being foldably connected along the bottom edge thereof, andthe ends of the respective plies of both of said partitions beingconnected to said side walls.

2. A paper board display stand of the class described, comprising atubular body having connected front, back and side walls, and a two plypartition extending between an oppositely disposed pair of said walls,the plies of said partition being foldably connected along onelongitudinal edge and the ends of the respective plies being connectedto said pair of walls, and a bottom for said body member secured at oneend to one of said body walls, said bottom member being provided withfold lines defining bottom sections and partition embracing sections,and means for detachably securing the other end of said bottom member toanother of said body walls.

3. A paper board display stand embodying front, back and side walls anda pair of two-ply partitions extending between said side walls in spacedrelation to each other and to said front and back Walls, the stand beingformed from a blank creasedand cut to define two rows of panels, thepanels of one row having ends integrally connected to the adjacent endsof the panels of the other row, and each of said rows embodying at leastthree panels, one of said panels of each row being severed from theothers and two, thereof having adjacent edges foldably connected.

4. A paper board display stand embodying front, back and side walls anda pair of two-ply partitions extending between said side walls in.

spaced relation to each other and to said front" and back walls, thstand being formed from a blank creased and cut to define two rows ofpanels,

the panels of one row having ends integrally connected to the adjacentends of the panels of the other row, and each of said rows embodying atleast three panels, one of said panels of each row being severed fromthe others and two thereof having adjacent edges foldably connected, thefoldably connected panels of one row being disposed in staggeredrelation to the foldably connected panels of the other row.

5. A paper board display stand embodying front, back and side walls anda pair of two-ply partitions extending between said side walls in spacedrelation to each other and to said front and back walls, the stand beingformed from a, blank creased and cut to define two main rows of panelsand an intervening row of panels, the panels of said main rows havingadjacent ends foldably connected to the adjacent ends of the panels ofsaid intervening row, and each of said main rows embodying at leastthree panels, one of said three panels of each main row being severedfrom the others and two thereof having adjacent edges foldablyconnected, the foldably connected panels 7 inventiomthe scope of whichshould be deter

